National Repository of Grey Literature 4 records found  Search took 0.01 seconds. 
Potravinové zásoby českých domácností
Medová, Daniela
Medová, D. Food stocks of Czech households. Diploma thesis. Brno: Mendel Univer-sity in Brno, 2023. The diploma thesis deals with the characteristics of consumer behaviour re-lated to purchases of food for storage in Czech households. The thesis identifies the food that Czech households buy for storage, where consumers store it, their motivation to stockpile food and factors that influence the size of food stocks. In addition, the amount of consumption and expenses of Czech households for food, the amount of food waste and the most common reasons for throwing away food are listed here too. The characteristic was created using processed primary and secondary data. Primary data were collected through a questionnaire survey (n = 319) and structured interviews (n = 20). Based on the results of this research, recommendations are proposed for traders and consumers that will lead to a re-duction in food waste.
Changes in consumer behavior in relation to Covid-19 in the food market
PANSKÁ, Jiřina
This master's thesis deals with a topic that has been solved almost all over the world since the beginning of 2020. It is a pandemic of Covid-19 and the associated effects on consumers and its behavior in the food market. The first part is focused on literary research. It defines basic terms such as consumer, consumer behavior, retail, food market, food safety, food availability in crisis, Covid-19 pandemic and government regulations announced in the Czech Republic. The second part of this work is focused on the analysis of the impact of the COVID-19 pandemic on consumers' behavior in the area of food purchase. This is an analysis in the form of a questionnaire survey that focuses on households in the Czech Republic. The questionnaire is primarily focused on how people bought food before and during the pandemic. Attention is paid to changes in preferences for individual sales formats, food categories and changes in behavior during the physical realization of the purchase. New trends in food sales are also monitored, specifically food dispensing boxes and e-shops with food. After evaluating the data, the research questions are answered and compared with surveys on a similar topic. A recommendation for operators of stores and e-shops with foodstuffs is proposed at the end of the work.
The specifics of the food market of Slovak Republic
Göblová, Romana ; Olšanová, Květa (advisor) ; Horváthová, Jarmila (referee)
Food industry of Slovakia became a part of European food market on 1st May 2004. This entrance was considered inevitable by Slovak producers of food and beverages as a part of intergation processes which were taking place in Europe. Despite membership with same right and duties there are still differences in subsidies among states. Because of that a state level ways of support domestic producers to help them survive in the market competition are important. Also producers need to be responsable regarding their customers by applying standarts of quality and safety.
The brand advertising in the selected company at the food market
VORÁČEK, Tomáš
This diploma work focuses on analysis the brand comprehension and advertising strength in retail food-market segmented according to the settlement size within spotřební družstvo Jednota České Budějovice. Also it suggests the changes in promotion strategy of this brand.

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